The annual brand appreciation season by Guardian Malaysia is hit the town again, there are more than 150 brands will vie for 64 categories of coveted awards for this year. Called the Most Voted Brands (MVB) Award, this year’s voting format is also designed to gain an insight into the evolving needs of consumer, their fast-paced lifestyles and purchasing trends! Reflecting the digital lifestyle of majority of today’s consumers, the voting process will continue to be conducted entirely in digital format. This means, all voting will be done online.
The questions are aimed at enabling both Guardian and brand owners to better understand brand preference behaviour, as well as give an insight into demographics and segmentation of shoppers.
Starts now and will close on 14 May 2018, the voting involves a simple three-step process. Spend, vote and submit with receipt code. All customers who submit their votes with a valid receipt will stand a chance to win one of 68 prizes, totalling RM40,000 in Travel vouchers and Guardian vouchers.
The prizes are as follows:
- 1x grand prize of RM10,000 travel voucher and RM2,000 in Guardian vouchers
- 2x first prizes of RM5,000 travel voucher and RM500 in Guardian vouchers
- 5x second prizes of Guardian vouchers worth RM1,000
- 60x consolation prizes of Guardian vouchers worth RM200.
Ms Shirley Ham, Senior Manager, Digital Marketing (E-Commerce) of Guardian Malaysia said: “When Guardian Malaysia conceptualised the award in the year 2000, our objective was to connect our millions of shoppers to all our business partners and brand owners, by having them vote their favourite brand.”
“We view this annual award as our way of contributing to the brand owners’ relationship building with our customers. It also gives the brand owners an unbiased valuation, as the votes are from our customers, those who actually buy and use their products.”
“Now, 18 years later, this need to remain constantly connected to our customers and better understand their needs are more important than ever,” she added.
To be eligible to cast their votes, shoppers are required to spend at least RM10 at the store or online. Then log on to https://mvb.guardian.com.my. Voting can be done anytime between 19 April and 14 May 2018.
The contest is open to those aged 18 and above. As proof of purchase, shoppers must keep the original Guardian receipt which contains the tax invoice number, store code number, date of purchase and purchase amount.
For more information and full terms and conditions of the award and the voting, please visit https://mvb.guardian.com.my/#/term
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