Embrace the finesse of Japanese living philosophy with SHARP's Plasmacluster Ion technology

Konnichiwa~ SHARP Malaysia hosted a special event titled “Japanese Living To Your Home” to embrace the finesse of Japanese living philosophy by featured SHARP's Plasmacluster Ion (PCI) technology. This event happened at IKAN Residence in Janda Baik, Pahang.

The showcase featured SHARP's Plasmacluster Ion (PCI) technology, offering participants a deep dive into a home living experience akin to that in Japan, pursuing the pinnacle of lifestyle quality.

Ting Yang Chung, Managing Director of SHARP Electronics Malaysia, stated, “Through the theme 'Japanese Living To Your Home,' we aim to demonstrate how SHARP integrates Japanese living philosophy with advanced technology to enhance everyday living. This is not just a showcase of technology but a cultural experience. Our technology and product designs are deeply rooted in a profound understanding and respect for traditional Japanese values, intended to improve users' daily lives in every detail, bringing a healthier and more harmonious home environment.”

SHARP’s Plasmacluster Ion (PCI) technology has evolved over 24 years, earning certification from more than 40 research institutions worldwide, since its launch in 2000. It continues to undergo empirical research to provide high-quality products using advanced technology, enhancing quality of life globally. SHARP sold 2 million units of Plasmacluster products in Malaysia, demonstrating widespread acceptance and trust in the technology. 

The technology's primary appeal lies in its unique air purification capability, effectively eliminating 99.9% of airborne bacteria and viruses. Clinical tests have confirmed its four major benefits:

- reducing pathogens

- boosting concentration

- accelerating plant growth

- alleviating asthma symptoms

SHARP PCI technology is not only used in air purifiers but there is a series products included SHARP Proflex washing machine and refrigerators. 

At the event, SHARP showcased air purifiers with Plasmacluster Ion (PCI) technology and other Plasmacluster series products for hands-on experiences.

The Proflex washer’s Dry Airwash mode uses advanced ion technology to eliminate bacteria and odors from clothing in just 10 minutes. Similarly, the refrigerators use PCI technology to neutralize internal bacteria and odors, significantly extending the freshness and nutritional value of stored food.

Additionally, SHARP announced local celebrity EMILY Chan as the product ambassador for the Plasmacluster Ion (PCI) product series. Her passion for Japanese fashion and lifestyle, combined with her experience using SHARP products since childhood, makes her the ideal ambassador.

This “Japanese Living To Your Home” event not only reinforced SHARP’s role as a pioneer in quality of life improvements but also provided an experiential feast that showcased how SHARP integrates Japanese living philosophy with advanced technology to substantially enhance living standards in Malaysia.

For more details, visit SHARP official website: https://my.sharp/

For technical verification, please visit: https://global.sharp/pci/en/certified/